Utilities are on the cusp of change. On one hand, efficiency projects are reducing consumption while on the other end new business opportunities are emerging through the adoption of electric vehicles (EVs). As new business models develop, utilities are engaging consumers on the benefits of EVs. Historically, the interaction between the consumer and their utility … Continue reading Talking About Electric Vehicles with Customers
Many electric utilities are engaging their customers around electric vehicles, pursuing higher EV adoption, increased energy sales and policy goals. They want to become trusted advisors to their customers in the realm of electric cars. Traditionally, utilities have never been involved in transportation - and customers don't think of utilities as a natural place to … Continue reading The Utility Credibility Gap
When utilities first got into the electricity business, it was all about supplying electrons to power a lightbulb. As time progressed, appliances were added. Today, distributed energy sources and electric vehicles (EVs) are paving the way forward as part of the next paradigm shift for utilities. As utilities navigate the role they want to play … Continue reading Electric Vehicles Are Not Appliances
Despite continuous technological improvements, electric vehicle range remains a top customer concern. How should EV promotion organizations talk to their customers about range, alleviating concerns but yet setting realistic expectations? The first step is to communicate the capabilities of the better vehicles on the market. For instance, you could incorporate free leader board widgets on your website, such as: This … Continue reading Talking About EV Range
As part of its "ELECTRIC > GAS" campaign, Austin Energy produced a series of videos highlighting the benefits of electric vehicles: cheaper, lower maintenance, more "evolved". StEVe the T-Rex accompanies Austin Energy customers through that crucial EVolution! Check all of Austin Energy's videos here.
In order to drive EV adoption, the various players involved in the EV ecosystem - local government, nonprofits, utilities - should engage their customers to understand their EV journey. Only after a full grasp of the various steps is achieved, can we identify trouble areas and design remedies to drive more EV adoption. The main steps … Continue reading Understanding the EV Customer Journey