Talking About Electric Vehicles with Customers

Utilities are on the cusp of change. On one hand, efficiency projects are reducing consumption while on the other end new business opportunities are emerging through the adoption of electric vehicles (EVs). As new business models develop, utilities are engaging consumers on the benefits of EVs. Historically, the interaction between the consumer and their utility … Continue reading Talking About Electric Vehicles with Customers

Talking About EV Range

Despite continuous technological improvements, electric vehicle range remains a top customer concern. How should EV promotion organizations talk to their customers about range, alleviating concerns but yet setting realistic expectations? The first step is to communicate the capabilities of the better vehicles on the market. For instance, you could incorporate free leader board widgets on your website, such as: This … Continue reading Talking About EV Range

Fun Utility EV Videos: Austin Energy

As part of its "ELECTRIC > GAS" campaign, Austin Energy produced a series of videos highlighting the benefits of electric vehicles: cheaper, lower maintenance, more "evolved". StEVe the T-Rex accompanies Austin Energy customers through that crucial EVolution! Check all of Austin Energy's videos here.