Electric Vehicles Are Changing The Talent Game for Utilities

On June 6th 1884, Nikola Tesla arrived in New York from his native Europe. He was one of many talented engineers eager to participate in the nascent American electricity industry. They all aspired to work with the likes of Thomas Edison to invent and improve generators, distribution systems, light bulbs, motors – the basic building …

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Sachin Sawhney
in Perspectives

100,000

We are proud to announce that over 100,000 visitors consulted ZappyRide-powered EV platforms in 2018! 101,235 visitors, to be exact. In that same time period, 361,307 EVs were sold in the United States. We’re humbled and honored to help our amazing clients and partners reach large audiences and move the needle for electric vehicles! How …

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Sachin Sawhney
in Perspectives

Talking to Customers about EVs

As new business models develop, utilities are engaging consumers on the benefits of EVs. Historically, the interaction between the consumer and their utility has been around the delivery of electricity, so when a utility promotes EVs, it needs to do so in a way that is aligned with familiar triggers associated with the experience of …

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Sachin Sawhney
in Perspectives

The Utility Credibility Gap

Here is an uncomfortable truth: the average customer doesn’t think their utility can help them find a car. Traditionally, utilities have never been involved in transportation – and customers don’t think of utilities as a natural place to find information and guidance about cars. As a result, an average customer who is new to EVs …

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Olivier Pincon
in Perspectives

Electric Vehicles Are Not Appliances

When utilities first got into the electricity business, it was all about supplying electrons to power a lightbulb. As time progressed,  appliances were added. Today, distributed energy sources and electric vehicles (EVs) are paving the way forward as part of the next paradigm shift for utilities. As utilities navigate the role they want to play …

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Sachin Sawhney
in Research

Talking About EV Range

Despite continuous technological improvements, electric vehicle range remains a top customer concern. How should EV promotion organizations talk to their customers about range, alleviating concerns but yet setting realistic expectations? The first step is to communicate the capabilities of the better vehicles on the market. For instance, you could incorporate free leader board widgets on your website, such as: This …

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Sachin Sawhney
in Fun

Fun Utility EV Videos: Austin Energy

As part of its “ELECTRIC > GAS” campaign, Austin Energy produced a series of videos highlighting the benefits of electric vehicles: cheaper, lower maintenance, more “evolved”. StEVe the T-Rex accompanies Austin Energy customers through that crucial EVolution! Check all of Austin Energy’s videos here.

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Understanding the EV Customer Journey

In order to drive EV adoption, the various players involved in the EV ecosystem – local government, nonprofits, utilities – should engage their customers to understand their EV journey. Only after a full grasp of the various steps is achieved, can we identify trouble areas and design remedies to drive more EV adoption. The main steps …

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